lunes, 19 de julio de 2010

News From Outside the Bubble

Global Cola: 10 Pepsi-Cola Flavors That Are Really "Way Out There." (Truly Bizzare).

7. Pepsi Ice Cream – Russia


Not much is known about Pepsi Ice Cream, other than it’s sold only in Russia and tastes sort of like cream soda. Pepsi has a long history in Russia, in fact it has the distinction of being the first foreign product officially sanctioned for sale in the Soviet Union. With the fall of communist hegemony in 1991, however, Pepsi became associated with the old regime and the new guy, Coca-Cola, rapidly gained market share.



The ad, photographed on Moscow’s Tverskaya Street, promotes Pepsi Ice Cream with a curious Cold War angle: a secret agent broke down and spilled his secrets in exchange for Pepsi Ice Cream. The spy is quoted as saying “And I’d do it again… the taste was worth it!”

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